On a mission to help women fall back in love with themselves 

through

makeup

MEET THE FOUNDER //

HI! i'M FIRA

I tried everything. i followed youtube tutorials, i did 2016 glam, i went everywhere with full face of makeup on.

Using the techniques I now teach inside Feature Focus, I'm able to show up even more confidently wearing less. I stop following trends and trying to fit into standards to make me feel good about myself. From billboards to brides, I am here to help you fall back in love with yourself through makeup.

I went from relying on heavy makeup to feel presentable to mastering minimal makeup that let my natural beauty shine.

AND TODAY, i'm HELPING INDONESIAN WOMEN BREAK FREE FROM THE MANGLINGI MENTALITY

I HAD THIS BELIEF THAT I NEED HEAVY MAKEUP TO FEEL PRESENTABLE

AND THEN I REALIZED THAT I WAS JUST HIDING BEHIND IT

I DISCOVERED MINIMAL MAKEUP AND STARTED using & INTRODUCING THIS TECHNIQUE TO MY CLIENTS

// WHERE IT BEGAN

WORKING WITH ME:

neutral approach to products

Products are just tools to help you achieve what you want to achieve, let's start there. It IS important knowing what will work for you but it can get overwhelming trying to keep up with product launch. What I see very often is you'll just end up with a stack of things you don't know how to use, the colors don't even work for your skin tone, and you'll end up wasting money. Let's break the cycle and focus on learning how to do makeup that actually looks good on you.

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The way we approach makeup is by getting intimate with your features first, owning what you like about them and what you don't. Then we will find out what techniques will work with your features, and only then we can talk products.

This way, you're never going to stuck in the loop of trying to keep up with the next best thing because you already know what works for you, in terms of both techniques and products.

BREAK FREE FROM THE MANGLINGI MENTALITY

Welcome to my world where your natural beauty is celebrated. We are here to destroy the manglingi mentality. For years and years we as Indonesian women are taught this concept to look pangling with makeup on. I genuinely don't think it's helpful to help you build healthy relationship with yourself.

You're here because you want to use makeup as a tool to help you feel good about yourself, so let's stop using it against ourselves.

here's what you should know about

//WHY FEATURE FOCUS

WHAT YOU CAN EXPECT FROM FEATURE FOCUS

FEATURE FOCUSED, NOT PRODUCT FOCUSED

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JOIN NOW

1:1 SELF MAKEUP PROGRAM

FEATURE FOCUS

LET ME INTRODUCE YOU TO

WHAT IS IT

WHO IT'S FOR

Unlike any other self makeup classes out there where it's an intense, one time session and you're taught all these different things in such a short amount of time that you'll probably forget by the time you go home and practice on your own, Feature Focus is a whole program.

Feature Focus is a 6-week, online 1:1 self makeup program for everyday women who want to be able to do their own makeup and still look and feel like themselves wearing it.

No more blindly following trendy, cookie cutter tutorials that only seem to work for the people showing the tutorials, inside Feature Focus, you’re gonna learn how to make any makeup look work for you by working with your features.

A 6-WEEK, 1:1 ONLINE SELF MAKEUP PROGRAM

GET ALL THE DETAILS

  • you don’t resonate with traditional makeup techniques,
  • you don't want to look pangling with makeup on, you just want to look like you,
  • you know how to do your makeup but always felt like something was missing,
  • you’ve taken a makeup class, a personal color analysis, bought all the products, or spent hours watching tutorials, but you still can't seem to get it right.

If you tick any or all of the boxes, welcome! You're in the right place.

tell me more

feature focus is for you if:

Keep scrolling or book a sales call with me to learn more.

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